My books

I’m proud to say I’m a twice-published author.

Hybrid Intelligence: Merging Collective and Artificial Intelligence to Solve Complex Problems was published by Routledge in September 2025. Following is Routledge’s description of it. Click on the link to buy it on Amazon.

Uniquely aimed at teams that think together to solve problems and make decisions, this book explains how to enhance the collective intelligence of a team-size group and combine it with the artificial intelligence (AI) of generative AI to create a hybrid intelligence that is smarter than either one on its own.

Boards, committees, and other team-size groups of 5-20 people are the primary problem-solving and decision-making units within organizations, and they form the bridges between organizations, industries, and nations that collaborate on projects. So how can leaders exponentially improve their teams’ capabilities? Assemble the right people, arm them with the right processes, and execute those processes on the right platforms—then add generative AI to enhance those practices. This book describes and synthesizes various ways of increasing a group’s collective intelligence through people, process, and platform practices, and goes on to explain how to augment the practices with generative AI, including how to ask it questions and what questions to ask to obtain superior answers. The resulting upsurge in team capability enables organizations to survive and thrive in a world that is growing progressively more competitive and complex.

This book will become the definitive resource for leaders and managers of commercial, government, and nonprofit organizations who want to learn how to significantly improve their teams’ problem-solving and decision-making ability by increasing their collective intelligence and combining it with the artificial intelligence of generative AI.

Differentiation Strategy: Winning Customers by Being Different was published by Routledge in June 2022. Routledge’s description is provided below. Click on the link to buy it on Amazon.

“This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to the question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy.”